Kari Bargas

Principal

Started Monarch in 1996

Favorite Quote: “Experience is non-transferable.”

Experience:

  • 34 years of experience in media planning and buying.
  • Previously, worked at Ackerman McQueen, MediaMax, and MediaChoice
  • BA in Journalism from the University of Oklahoma

The Details

Kari is the media oracle of Monarch. Her career as a media guru and communications strategist spans more than 30 years. She’s successfully navigated her company and her clients from analog to digital, from typewriter to voice command, from cold calls to virtual reality.

Kari’s career began in 1982, when an Owasso girl with big hair and bigger dreams started as a media buyer for Ackerman McQueen Advertising. Promotion came quickly and she soon became associate media director. During her six years at AM, Kari  steered award-winning accounts such as the National Rifle Association, Food and Wines from France and Nocona Boots to great gains in membership, sales and brand loyalty. Coca-Cola saw her potential and snagged her for a two year gig as a media buyer. She later worked as regional sales manager for KOTV in Tulsa before returning to AM as manager of their media buying service, MediaMax.

Her entrepreneurial spirit, imagination and grit prompted her to found Monarch Marketing Group in 1996. In the last 20 years, Kari has advised and guided many prestigious brands, such as 7-Eleven, Wendy’s, Jenny Craig, Atwoods, Hastings and Girl Scouts.

In the midst of wrangling her successful business as well as a large family, Kari still makes the time to serve her community. She tutors for Whiz Kids on Thursday afternoons and lends a hand at Cheyenne Middle School where her husband Rocky is a math teacher. In the past, she has served on boards for the Muscular Dystrophy Association, the Single Parent’s Support Network and the Evangelical Covenant Church.

 

Kari INDV 02

Just for Fun

Question – What motivates you?

Answer:  COMPETITION.  I have a tiny bit of competitive neurosis.

Question – What advice can you give for people who aspire to be where you are?

Answer:  Work hard, be honest with yourself, and work to be a better human being.

Question – If you weren’t working in advertising, what would you be doing?

Answer:  I’d be a police officer.